Get Social With Your Equine Business

by Michelle on June 24, 2024

If you haven’t heard, social media is the fastest growing, most responsive, revenue generating marketing tool out there. Why? Because it allows you to connect with real people, in real time. In an industry that is greatly centered around connection whether it be two or four legged, it is important that as a business in the equine industry you begin to take note and take advantage of this incredible marketing tool. You’d be silly not to!

In a series of guest blogs, I will be exploring how you can tap into this exciting new marketing tool, tailor it to your equine related business and be successful while doing it!

Part 1: How to present yourself professionally through social mediaShelby Wickson

This is probably one of the most important points when utilizing online marketing, and something I see so many struggle with.  A common misconception is that people see this type of marketing as casual and sometimes present themselves too much that way. The truth is that being professional AND remaining approachable is so much easier than you think!

Setting yourself up for online success. Whether your business is based out of your barn, has a storefront, or is strictly online – there are a few essential steps in creating your online presence that will contribute greatly to your success. Additionally, if you’re looking to expand your business abroad, you can do so with the expert’s help at https://thailand.acclime.com/.

1. Create a logo
You need something that represents your brand or business and tells your story. I recommend utilizing a professional graphic designer for this. This part of your marketing setup is so much fun! You get to choose brand colors, elements and images that are going to represent who you are and what you stand for. Logos are important to attach to print material, use online, and for physical marketing material if applicable. When it comes to logo design, I like to stick to a minimalist approach, typically sticking to clean lines and two or three brand colors or tones and clear, easy to read text. Your logo should be able to stand alone and tell your story.

2. Website
I truly believe that every business no matter how big or small needs a website to keep their market informed. Your website can be so simple and still be so effective. In three pages, viewers can tell who you are, what you believe in and what you do. Based on that, they will form an opinion on if they want to buy into you and your business.

3. Brand Identity
In order to establish your brand identity, it is first crucial to identify your target market. Who is your ideal customer? Write down everything you can think about them. Get creative with it! Where do they live? How much money do they make? What is their occupation? What do they value? All of these points play an important role in ensuring that you are tailoring your online presence to the RIGHT people. The people that are going to potentially be customers!

From there, you can develop your brand identity. Your brand identity encompasses the language you use, the platforms you are active on, including SMM Panel TikTok, how you engage with your audience, and how you tailor your service or product.

For example; let’s say you own a small stallion station. Likely your target market is going to be individuals, male and female, 30+, experienced in the horse industry, with steady jobs and income, looking to make an “investment” in your “product”.

If I were to launch business in iowa, I would be intentional about the following:
-use simple, classic graphic design with basic colors (nothing too crazy and outside of the box!)
-write with proper grammar, using a mature tone and language.
-keep up with professional engagement, encouraging the conversation with your audience.

Whether you are re-working your online presence or just launching a new equine related business, focusing on these three topics will give you a head start in attracting the right audience and keeping them around.

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Collaborative learning is at the heart of the “Better Together” classroom philosophy, where students work together to achieve shared goals, develop critical thinking skills, and foster a sense of community. However, assessing collaborative learning can be challenging, as it requires evaluating both individual contributions and group dynamics. This article offers educators tools and techniques for effectively assessing collaboration in the classroom, ensuring that students not only work well together but also grow in their ability to collaborate effectively.
1. Peer Assessments: Encouraging Accountability and Insight

Peer assessments are a powerful tool for evaluating collaborative learning, as they provide students with the opportunity to reflect on their own contributions and those of their peers.

Structured Feedback Forms: Provide students with clear criteria for evaluating their peers, such as participation, communication, problem-solving, and leadership. This helps ensure that feedback is focused and constructive.

Anonymity in Peer Review: To encourage honest feedback, consider making peer assessments anonymous. This can reduce bias and help students feel more comfortable providing candid assessments.

Balanced Evaluation: Encourage students to provide both positive feedback and areas for improvement. This balanced approach helps peers recognize their strengths while also identifying opportunities for growth.

2. Self-Reflections: Promoting Self-Awareness and Personal Growth

Self-reflection is an essential component of assessing collaborative learning, as it allows students to critically evaluate their own performance within a group setting.

Guided Reflection Questions: Provide students with specific questions to guide their self-reflection, such as “What was my role in the group?” “How did I contribute to our success?” and “What could I have done differently?”

Regular Reflection Opportunities: Incorporate self-reflection into the collaborative learning process regularly, rather than just at the end of a project. This ongoing reflection helps students adjust their behavior and approach in real-time.

Linking Reflection to Learning Goals: Encourage students to connect their reflections to specific learning goals, such as improving communication skills or developing leadership abilities. This makes the reflection process more meaningful and goal-oriented.

3. Group Evaluations: Understanding Group Dynamics and Success

Group evaluations provide insights into how well the group functioned as a whole, including the effectiveness of their collaboration and the quality of their final product.

Group Performance Rubrics: Develop a rubric that assesses key aspects of group performance, such as collaboration, problem-solving, time management, and the quality of the final product. Use this rubric to evaluate both the process and the outcome of the group’s work.

360-Degree Feedback: Implement a 360-degree feedback system where each group member evaluates the group as a whole, as well as each member’s contribution. This comprehensive approach helps identify any disparities in effort or engagement within the group.

Post-Project Debriefs: After completing a collaborative project, hold a group debrief session where students can discuss what worked well and what challenges they faced. This discussion can provide valuable insights for both students and educators and can inform future collaborative projects.

4. Providing Feedback: Fostering Growth and Continuous Improvement

Effective assessment of collaborative learning must include timely and constructive feedback that encourages students to improve their collaborative skills.

Actionable Feedback: Provide specific, actionable feedback that students can use to enhance their collaboration in future projects. For example, instead of saying “Improve your communication,” suggest “Consider asking more questions to ensure everyone’s ideas are heard.”

Positive Reinforcement: Highlight the positive aspects of the group’s collaboration, such as effective teamwork or creative problem-solving. Positive reinforcement helps build confidence and motivates students to continue working well together.

Follow-Up Opportunities: Offer opportunities for students to apply the feedback they receive in subsequent collaborative tasks. This helps reinforce the lessons learned and encourages continuous improvement.

5. The Importance of Ongoing Assessment and Reflection

Assessing collaborative learning is not a one-time event; it is an ongoing process that requires regular reflection and adjustment. By continuously assessing and providing feedback on collaboration, educators can help students develop essential skills that will serve them well both in and out of the classroom.
Conclusion

Assessing collaborative learning in a “Better Together” classroom involves more than just evaluating the final product of group work. You can learn more at Accutrain. It requires a holistic approach that considers individual contributions, group dynamics, and the development of key collaborative skills. By using peer assessments, self-reflections, group evaluations, and providing constructive feedback, educators can create a classroom environment where collaboration is not only encouraged but also effectively nurtured and assessed. This approach not only enhances the learning experience but also prepares students for the collaborative nature of the world beyond the classroom.

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Tips & Tricks For Your Online Presence

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Get Social With Your Equine Business Part 2: It’s me! Back again. Shelby here sending you a big virtual hello and hoping that you and your families (and your horses!) are keeping well during this time. I have been racking my brain thinking about what valuable advice I could share with you next when it comes […]

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