Champions Declared at CFR47

by Michelle on November 8, 2021

CFR Champions
November 7, 2021 l Red Deer, AB
For immediate release
Courtesy of the CPRA

Champions Declared at CFR47

It was a fitting finale for the return of Professional Rodeo in Canada. After a 24 month absence, the Canadian Finals Rodeo returned to Red Deer’s Peavey Mart Centrium to ring down the curtain on the abbreviated 2021 season. It was a week filled with jubilation and heartbreak, and most of all drama, as the 2021 Canadian Champions were crowned on Sunday afternoon.

While there were a number of races that went down to the last ride or run, one event was decided before the afternoon action began. For Big Valley, Alberta superstar saddle bronc rider Zeke Thurston, Sunday afternoon’s final performance was a coronation. The king of Canadian saddle bronc riders posted an 85.5 score on C5 Rodeo’s Trump card for third in the round to go with two earlier round wins, two second place finishes and a previous third.

“Kicking it off with a go-round win at the start of the week got the ball rolling and you can ride that wave the rest of the week. Having that big a cushion (going into the final round) is darn nice but even if I didn’t, I’d go out there and do what I always do,” Thurston explained.

The two time World Champion and defending Canadian Champion earned 41,760 points at the CFR for a season total of 74,383. Thurston also claimed the aggregate title.

One of the most dramatic finishes came in the steer wrestling where five time Canadian Champion Cody Cassidy virtually had to win the round and move up a couple of places in the aggregate to claim a sixth win.

“Overall, I had good steers and got off to a good start,” Cassidy commented. “Saturday afternoon I had a steer I knew would be tricky to catch. Unfortunately I let him slip through my grasp but that’s part of it. I came back with two good steers after that. You can come here (to the Finals) five or six times and just because you’re here doesn’t mean you’ll have the opportunity to win it. You still have to draw good.”

And he explained how his approach has changed over the years, “I try to prepare myself more mentally than anything. I’ve started listening to sport psychology podcasts… as long as you’re prepared to rise to the occasion when the opportunity presents itself, you’re going to do good.”

Cassidy did what he had to and the stars aligned to give the Donalda, AB bull dogger an 8,000 point margin of victory. The six titles equal the Canadian record total established by Hall of Famer Bud Butterfield a half century ago.

The final ride of the 2021 Canadian Finals Rodeo provided one of the most thrilling moments of the entire week. Maple Creek, Saskatchewan bull rider Jared Parsonage who

had earlier been declared All Around Champion of Canada mastered Outlaw Buckers’ Homegrown for 87 points to claim the aggregate and his first Canadian bull riding title.

“It was a tough set of bulls and the guys stepped up all week and made some good rides,” Parsonage commented. “I knew it was in my hands today. It’s simple – do a good

job riding him and the rest will take care of itself. I expected those guys to ride those good bulls but at the same time, I expected myself to do the same thing.”

Parsonage wasn’t the only two event winner at this Canadian Finals Rodeo. Though Sundre roper Riley Warren managed only a 10.6 in the final round of tie-down roping, adversity plagued a couple of the overall leaders heading into Sunday. And Warren emerged as the aggregate Champion and parlayed that to a 3000 point advantage over second place man Logan Bird to claim his first tie-down roping title. That result, coupled with a second place finish in the team roping, earned Warren his third High Point buckle as well.

In the ladies barrel racing, it was Justine Elliott’s day. The Lacombe, AB cowgirl, and her two time Barrel Horse of the Year, Blondy, despite not winning a go-round, maintained the consistent approach displayed throughout the week with a 14.262 sec run to place fourth on the final day. That consistency gave the three time CFR qualifier the aggregate title and a 13,000 point edge in the final standings to win her first Canadian title. Elliott’s closest rival in the see-saw battle that defined the week, Lynette Brodoway, though running first on the ground, hit a barrel which ended her opportunity for a title this year.

It came down to the wire in the bareback event on the final day of CFR. But it was six time CFR qualifier Clint Laye who came out on top to win his first Canadian title. Laye came into the final performance with the highest overall season earnings and sitting second in the lucrative aggregate. The veteran cowboy rode C5 Rodeo’s Black Feathers to 87 points and second spot in the round for a total of 44,751 points. Laye was able to hold off the hard-charging Ty Taypotat who was coming off back-to-back wins on Saturday but managed only an 83.75 to tie for sixth in the final round. But all that said, the margin of victory was less than 300 points between good friends Laye and Taypotat. The veteran Taypotat, who came into CFR in eleventh place, made a huge move and won the aggregate, but fell just short in his title quest.

The team roping championship for 2021 was split between Alberta and Saskatchewan as team roping header Valleyview cowboy Clay Ullery teamed with Waldeck, SK heeler Tyce McLeod for the win. The pair needed a final round 6.6 second fourth place finish to clinch both the aggregate and the Canadian Championship. The Sask team of Brady Chappel and Tee McLeod saw their title aspirations vanish with an unlucky no-time in the final round.

History was made at Westerner Park November 7 as the first ever ladies breakaway roping champion was determined after three rounds of action. It was the second generation cowgirl and National High School Champion, Kendal Pierson of Wardlow, AB who won all three rounds to secure the title in front of a large and appreciative Centrium crowd.

Novice winners were Brodie Roessler, Novice Saddle Bronc Riding; Cruz McNulty, Novice Bareback and Kane Scott, Junior Steer Riding.

Top stock of the CFR included two Calgary Stampede horses, A-91 Agent Lynx in the bareback riding and W-16 Wild Cherry in the saddle bronc. Sawyer Pro Rodeo’s -5 Train Wreck won Bull of the CFR.

Both the CPRA and Westerner Park organizers were more than pleased with the attendance and the enthusiasm shown by fans and competitors alike as the CFR made a triumphant return.

For complete results, go

The Canadian Professional Rodeo Association(CPRA) with headquarters in Airdrie, Alberta is the official sanctioning body for Professional Rodeo in Canada. The CPRA approves 55 events annually with a total payout exceeding $5.7 million. The organization oversees the Pro Tour Finals each fall in Armstrong, BC, holds their premiere event – the Canadian Finals Rodeo (CFR) – at Westerner Park in Red Deer, AB in early November and endorses the Maple Leaf Circuit Finals as part of Canadian Western Agribition in Regina, SK. Follow the CPRA on Twitter and Instagram @prorodeocanada, ‘Like’ Canadian Professional Rodeo Association on Facebook or online at



Tips & Tricks For Your Online Presence

by Michelle on April 23, 2020

Get Social With Your Equine Business Part 2:

It’s me! Back again. Shelby here sending you a big virtual hello and hoping that you and your families (and your horses!) are keeping well during this time. I have been racking my brain thinking about what valuable advice I could share with you next when it comes to getting social with your equine-related business. If you thought we were spending a lot of time online before, you were wrong. With all this time at home, almost everything has gone virtual, and now is the best time of any to establish the professional and effective online strategy your equine business needs to stay relevant. Today I am going to talk to you about my top tips for maintaining that online presence and making it work for your business. Enjoy!
(Part 1)

1. Create a brand identityimage0

I briefly touched on this in part one, but it is such a crucial aspect of presenting yourself online that I feel the need to discuss it with you all again. Who is your brand and what do you want to be? If you could pick three words to describe your business, what would you choose? Based on this description, create your image. Logo. Brand colors. Written material. Use these branding tools consistently. For example; your logo, brand colors, and overall “mood” of design should be reflected in everything you do from invoices to stallion posters, sales ads and your website. This is what we call consistent branding. We want your audience to see what you are putting out and be able to identify it with your business immediately.

2. Know your audience
This can be tricky, and I do recognize that often you have more than one audience. One specific example I want to use here is writing descriptions for sale horses. Who would be the ideal buyer for the horse you are advertising? What do they look like? Where do they live? What do they do for work? What are their goals for the said horse? What is important to them in an equine partner? Write down everything that comes to mind, then build your description for the sale horse around all of those points. Tell a story with your description that will pull in the RIGHT buyer.
Another example would be if you provide a product or service related to the equine industry. Ask yourself the same questions when brainstorming who you want to use or purchase said product or service. Keep that in mind with your advertising, social media posts, print material, labeling, and product launches.
It’s hard to believe but it’s true – identifying the niche will actually gain you more exposure than if you were targeting a broad audience. Try it out!

3. Get personal

It has always been true that humans seek connection from social media, and now we are witnessing first-hand how precedent that truly is. Take this in to account and pivot your social media presence to create a relationship with your followers, friends and potential buyers. I run social media management and marketing for many clients and regardless of the industry they are involved in – I operate on the same strategy “building genuine relationships through authentic content”. Be real and make the effort to connect with your audience. If they aren’t in a position to “buy” right now, they will remember you and come back when they are. If they are in that position currently, showing up consistently and building a repertoire with them, will earn you their business!

4. Always bring the value
I talk about this one constantly. What are you doing to bring VALUE to your followers and potential buyers? Think outside the box. What can you do to enrich them a few times a week via your social media presence to establish the relationship we discussed earlier? If you’re a breeder, perhaps giving them a snapshot into your everyday life during foaling season. Show them what goes into naming a foal. Educate them on how you choose the right stallion/mare combo. If you’re a trainer, perhaps you share drills or exercises that address certain issues that a horse may be having. Show up for them every day with VALUE!
Now is the time to pivot your online presence to show up consistently and effectively for your consumers – both current and potential. These tips will keep you on track for staying true to your brand and giving the people what they need!

Shelby Wickson of Sweetgrass & Saguaro SocialSweetgrass and Saguaro is a social media whiz specializing in platform management, brand strategy, and online marketing. With specific experience in the equine and western industries, Shelby believes in creating genuine relationships through authentic content. Sweetgrass & Saguaro Social offers a variety of services including social media management, website design, brand coaching and more!

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Get Social With Your Equine Business

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I’m excited to bring you part 1 of a series of guest blog posts with social media expert Shelby Wickson of Sweetgrass and Saguaro Social.   Enjoy these great tips.   ~Michelle If you haven’t heard, social media is the fastest growing, most responsive, revenue generating marketing tool out there. Why? Because it allows you to connect […]

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Speculation is high as broke the announcement that  “The Red Deer and District Chamber of Commerce and Westerner Park have scheduled a “major announcement” for Tuesday at 5:30 p.m. at the Enmax Centrium.” *Congratulations the city of Red Deer, the Westerner Park and the CPRA on their new venture in Red Deer, AB. It’s […]

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In the first installment of the How To Sell Your Horse For Top Dollar, I wrote about how to write an ad that sells. In the second blog post I talked about how to take pictures that sell. In this post, I want to talk about using video to help sell your horse. Your sales […]

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