This is a really good post and I hope we get some more people chime in with their thoughts
I think there are a couple different kinds of people that buy horses - those that are actively looking for something in particular and those that find something they like when they weren't looking.
(before I go any further I just want to add I haven't put 2 and 2 together to see which ads are yours so my thoughts are just general).
If I am looking for something in particular, I'm probably easier to sell to IF you have what I'm looking for AND its within my price range. I will overlook a bad picture and a give the horse the benefit of the doubt if there are a few things that don't line up with what I'm looking for.
For me, I don't usually seek out a horse to buy. I have all the horses I "need" BUT - Sometimes stumble across something that catches my eye and happen to have enough money to buy it (or have the ability to sell something to come up with it). Where there is a will there is a way!
Where I'm going with this is don't overlook the people that weren't actually looking..... we get thousands of hits to this site every day, they aren't all looking to buy a horse today....... BUT if you catch their eye they might be interested or know someone who is.
How do you catch my eye? HAVE AN AWESOME PICTURE
Scroll down the list of ads like you are browsing......which horses make you stop and read? The ones with a good picture. If the advertiser puts up a bad picture of a nice horse it makes it so much harder to sell. You can make your horse look BETTER or WORSE with just the picture alone. You have to have a pretty darn nice horse to sell it with a bad picture (or luck out that a potential buyer lives close to you).
People are getting used to technology being slick and I have found that people are less willing to travel. They want pictures and video before they will drive more than an hour to look (this could be a bit of an exaggeration).
When I write the text part I will think of the horses positive attributes and build sentences around that. If he has won stuff, I'd list that. If its a prospect I'd name some of the accomplishments of the parents (grandparents etc.). Don't assume just because your horse is sired by Docs Paradise everyone knows who that is (plus the more pedigrees and accomplishments you list the better the chance google will find you).
I avoid saying who I think the horse would be suited to. I find that can narrow out buyers by labeling the horse
. When they call or email I can ask about the rider and tell them about what my horse is like and let the buyer decide if the horse is suited. More than once I've been successful match ups that I wouldn't have expected.
I try and avoid putting negatives in the ad. I wouldn't write, does not buck, prance or have any other bad habits. I would just not even go there. When I scan that all I see is buck and prance (you don't want those words associated with your horse.....so just don't say them....it is natural for our minds to not see the nots and don'ts)
On the topic of Spam/Scam emails have any of you gotten any in the last week? I had a program installed on the database to block the countries these people work from. Is it working? I haven't gotten any on my saddle since (but its sold) so I can't tell for sure.
Others that read this please chime in on what makes you inquire?
della wrote:A lot of people seem to be looking to get "something good for nothing", they are not willing to pay what the horse is worth even if the price is reasonable.
One more thing.... I want to add to this. I agree - and part of the problem is that there are those deals out there where people do sell the horses for less than they are worth because either they don't know what they are worth or they just really need to move the horse (for one reason or another). Its a buyers market right now.
You know what they say...... "A horse is only worth what someone is willing to pay"
We could have a whole other post of pricing horses....
What happens is not as important as how you react to what happens. -Thaddeus Golas