Get Social With Your Equine Business Part 2:
(Part 1)
1. Create a brand identity

I briefly touched on this in part one, but it is such a crucial aspect of presenting yourself online that I feel the need to discuss it with you all again. Who is your brand and what do you want to be? If you could pick three words to describe your business, what would you choose? Based on this description, create your image. Logo. Brand colors. Written material. Use these branding tools consistently. For example; your logo, brand colors, and overall “mood” of design should be reflected in everything you do from invoices to stallion posters, sales ads and your website. This is what we call consistent branding. We want your audience to see what you are putting out and be able to identify it with your business immediately.
3. Get personal
It has always been true that humans seek connection from social media, and now we are witnessing first-hand how precedent that truly is. Take this in to account and pivot your social media presence to create a relationship with your followers, friends and potential buyers. I run social media management and marketing for many clients and regardless of the industry they are involved in – I operate on the same strategy “building genuine relationships through authentic content”. Be real and make the effort to connect with your audience. If they aren’t in a position to “buy” right now, they will remember you and come back when they are. If they are in that position currently, showing up consistently and building a repertoire with them, will earn you their business!
Shelby Wickson of Sweetgrass & Saguaro Social is a social media whiz specializing in platform management, brand strategy, and online marketing. With specific experience in the equine and western industries, Shelby believes in creating genuine relationships through authentic content. Sweetgrass & Saguaro Social offers a variety of services including social media management, website design, brand coaching and more!
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